The rollout of the Apple TV Appliance reminds me of a story I heard when I was a kid. It involved a man from ancient Segovia buying a donkey for his farm in Spain. He bought this highly adorned donkey for an exorbitant amount and was proudly walking it home. When he started taking off the embroidered tackle, he found the unpleasant truth: the beautiful epaulets and head-dress were hiding sightless eyes, the elaborate tassels that reached to the floor were hiding the infection in the rear legs, and the lacquered and shiny saddle was hiding a lame back on the animal.

In the same way, I hope people are not deceived by the beautiful Apple design and ergonomic, logical menus. I hope that they get to examine the crappy video image before they buy. This device succeeds in *downgrading* all image sources to make them easily available anywhere in your house. Wow.

If it’s too late and you’ve already been screwed, go ahead and use the amazing human ability to justify our mistakes. We are really good at this, gauging from the various studies that�show that our satisfaction with a crappy product decreases markedly at first and then actually increases after purchase. I think it’s our attempt to justify our mistakes and say to the world “it’s not really all that bad if you consider……” Same behavior applies to poorly conceived marriages. Be aware; beware. ��